Humanize your brand.
Explain your brand's history and its origin, the values that have kept you going through the years, or a new product or service you are about to release. It can be informative for employees, customers, and investors alike or geared more toward recruiting new staff members and investors.
Having a personal connection with your audience is more effective than any marketing material. Use brand anthem, training videos, recruitment videos, or testimonials to humanize your brand and let your audience know you, your story, and company culture.